Award-winning
Marketing and Communications
Consultant
For more than a decade, I’ve delivered high-impact marketing and communications services to Fortune 500s, high-growth start-ups, and global nonprofits. I build and operationalize strategies that deliver business-level results.
Launches, pivots, and turnarounds don’t have to be scary.
140%
Average monthly growth in app downloads for first-of-its-kind app
100%
Growth in gross retention rate YoY for marketing SaaS platform
2
Webby Awards won for a financial services brand publication
customizable offerings
Strategy Development
For marketing and comms programs already in motion but not delivering results.
I’ll work with you to establish what success looks like, then:
- Audit positioning and value prop messaging, existing channel mix, campaign structure, and content
- Analyze your target audience for messaging, channel, and content preferences
- Conduct competitive marketing intelligence
- Build a tailored strategy for meeting your goals within budget
Operations Design + Build
For early-stage organizations ready to officially kick off a marketing and/or communications program.
After a collaborative discovery and analysis stage, I’ll build a stand-up plan, complete with:
- Roles and responsibilities
- SOPs for planning, production, promotion, and optimization
- KPIs and milestones
- Tech stack recommendations
- A step-by-step implementation guide
Optionally, I can provide implementation services as a fractional leader to get your program going.
Product or Brand Go-to-Market
For organizations launching a new brand or product.
After an in-depth discovery period during which I dig into your audience intelligence, brand story, and the Four Ps (product, pricing, placement, and promotion), we’ll work together to:
- Fill any gaps in your audience intelligence, brand story, and marketing mix
- Develop a launch strategy tied to your success metrics
- Create a launch campaign across the channels where your audience lives
If needed, I can provide ongoing campaign management services as a fractional leader.
Clients & Testimonials
Who I’ve worked with — and what they say.
I’ve been hired and retained over and over to build programs from scratch or identify what’s not working and rebuild them. My clients and employers span B2B and B2C, SaaS, Services, and Marketplace.
Get in touch
Next stop: business-level results
Drop me a note using the form, and we’ll set up a time to chat. Every consultation starts with your business-level goals before we move on to what marketing success looks like — and then how we can get there.
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Deanna Cioppa 